Radical Statistics
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Figure 2: The psychology of being green
|
Cool! Where can I get some?
(Eco-Chic) |
All Right - If you insist
(Light greens) |
Er… Would Rather not Thanks
(Gung-ho greens/ Bohemians) |
You Must be Joking!
(Hippies/ "Nouveau pauvres") |
|
|
Low-energy lightbulbs |
Using public transport |
Second-hand clothes |
|
"Body Shop" products |
Job-sharing |
Car-pooling |
Composting toilets |
|
Lead-free petrol |
Sorting domestic solid waste |
Biking to work |
Thermal underwear |
|
Super-insulated houses |
Re-using envelopes |
Home composting |
No freezer No fridge |
|
Lightweight, 200 mpg cars |
Eco-friendly washing products |
Wholefoods |
Not buying much |
|
Miniaturisation |
"White Cars" |
Clothes from recycled yarns |
No air travel |
|
Hydrogen fuel |
Laundry services |
Insulated shutters |
No car |
|
Advanced, low-emisssivity glazing |
Water-meters |
Bikes with electric boost |
Cold showers |
|
Solar water-heating |
Local, vegetarian diet |